For my logo, I wanted to stick with something related to my topic: Off-roading.
When I sat down to start designed my logo, the first thing I thought of was my car, so decided to use that as my background for my logo. Building off that, I knew I wanted to have the text say ‘Off-Road Nation” but I didn’t exactly know how I wanted to portray it. After thinking for a while I came up with the idea of using a tire as the “O” in off-road to keep with the theme. To finish it off, I knew I wanted the text in the middle of the car to have an almost ‘negative’effect on the image to make it look like the letters were actually just cutouts from behind the car.
When it came time to bring my logo to life in Illustrator, the first thing I started with was my car. I brought the image into Photoshop, traced all around the car to make a perfect cutout, and then I brought that image into Illustrator. Since all of our materials had to be vectors for this project, I then proceeded to transform the cutout of my car into a vector using the trace image tool. After selecting the silhouette option for the image, I was able to create an outline of my car while maintaining the detail of the rims, which is exactly what I wanted to do. In order to make the tire, I played around in Illustrator for a few hours but couldn’t find a way to make the tire look exactly the way I wanted it to, so I went online and found a tutorial on how to make a tire in Illustrator. I didn’t follow this tutorial step-by-step however, because the tire would have ended up having a 3-D effect to it that I didn’t want. I mainly followed the tutorial on how to make the general shape of the tire, and how to create the tread that went on the tire. After creating and moving the tire into my project I then proceeded to simply add my text to the logo, and then moved everything together the way I wanted it to. Overall I’m very satisfied with the way my logo turned out.
Link to the tutorial I used for the tire: https://design.tutsplus.com/tutorials/how-to-make-a-detailed-3d-vector-tire-in-illustrator–vector-2144